Platinum bulls are hearing footsteps—from the precious metal’s close relative palladium.

Palladium has been a standout even amid the recent boom in industrial metals like copper, surging to its highest levels since 2001 amid a yearslong supply deficit. For the year, prices are up 37%, and some analysts and investors think palladium could soon cost more than platinum—a shift that would reverse a longstanding relationship and, in the…

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